Cookies Policy
Last updated: October 2025
What are cookies anyway
Cookies are tiny text files that websites put on your computer or phone. They help websites remember stuff about you - like whether you're logged in, what's in your shopping cart, or which articles you've read. Pretty much every website uses them these days.
Why we use cookies
We use cookies to make the site work properly and to understand how people use it. Some cookies are essential - without them, certain features just won't work. Others help us improve the site by showing us what content people actually read and what they ignore.
Essential cookies
These are the cookies we need for the site to function. They remember your preferences, keep you logged in if we add that feature, and generally make sure everything works smoothly. You can't really turn these off without breaking the site.
Analytics cookies
We use Google Analytics to see how people use the site. Which articles get read? Where do people come from? How long do they stick around? This helps us figure out what's working and what isn't. The data is anonymous - we're not tracking individual people, just general patterns.
Advertising cookies
The ads on our site use cookies to show you relevant advertising. If you've been looking at trainers online, you might see trainer ads here. That's how targeted advertising works. These cookies come from our advertising partners, not directly from us.
Third-party cookies
When you're on our site, you might also get cookies from other companies we work with. Google Analytics sets cookies. The advertising networks set cookies. If we embed a YouTube video, YouTube sets cookies. We don't have complete control over what these third parties do, but we try to work with reputable companies.
Managing your cookies
Your browser lets you control cookies. You can delete existing cookies, block new ones, or get a warning before a site sets one. Different browsers do it differently - check your browser's help section for specifics. Just know that blocking all cookies might make some websites work a bit wonky.
Browser settings
Chrome, Firefox, Safari, Edge - they all have cookie settings buried in their privacy or security options. Most browsers now have a "do not track" option too, though not all websites respect it. If you're serious about privacy, look into browser extensions that give you more control.
Mobile devices
Phones and tablets have cookie settings too, though they're often harder to find than on desktop browsers. iOS and Android both let you manage cookies and tracking, but you'll need to poke around in the settings. Every update seems to move things around, which is annoying.
What happens if you block cookies
Honestly? The site will probably still work, but some features might be limited. You might have to log in more often. We won't be able to remember your preferences. Analytics won't track your visit, which means we'll have less data to improve the site with. It's your choice though.
Changes to this policy
If we start using cookies in new ways or add new types, we'll update this page. The date at the top shows when we last changed it. We're not going to suddenly do something dramatically different with cookies without updating this policy.
Questions about cookies
Still confused about how we use cookies? Want to know something specific? Email [email protected] or ring us on +44 113 242 7030. We'd rather explain it properly than leave you wondering.